Behavior
When Assessing Novel Risks, Facts Are Not Enough
How we make decisions in the face of incomplete knowledge and uncertainty
Stories by Baruch Fischhoff
Psychologist Baruch Fischhoff is Howard Heinz University Professor in the department of engineering and public policy and the Institute for Politics and Strategy at Carnegie Mellon University. He is a member of the National Academy of Sciences and National Academy of Medicine and past president of the Society for Risk Analysis. Credit: Nick Higgins
